SIRXOSM002 Maintain ethical and professional standards when using social media and online platforms

This unit describes the performance outcomes, skills and knowledge required to source information on, and work according to, a range of ethical and professional standards when using social media and online platforms for business purposes.

This key skill underpins effective performance when utilising social media and online platforms for diverse purposes. It applies to individuals working at all levels from operational personnel through to managers.

This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.

Nil

• Basic Language, literacy and numeracy skills in English (LLN)
• Victorian Student Number (VSN) – Victoria only
• Unique Student Identifier (USI) – Australia wide
• Access to a functional pc or tablet device with video recording capabilities, internet access and Chrome internet browser.

The course covers the theory and practice associated with:

• Source information on the general impacts of social media.
• Comply with industry and organisational ethical and professional codes of conduct for online activities.
• Maintain personal online presence consistent with organisational standards.
• Protect customer privacy and maintain confidentiality of organisational information.
• Source information on copyright.
• Engage professionally with customers online.

This unit is completed by self-paced work online. The nominal hours for are 75hrs. Online access remains live for 3 months. Any additional extension/s will incur an Administration Fee of $250.

Online

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

• utilise three different types of social media or online platforms for organisational communications
• create and post content for six different communications and collectively use at least three different types of media files
• create and post content for a further two communications for a targeted social media or online campaign and determine links that could be used to external sites
• monitor customer engagement with posts and respond professionally to customer communications covering:
  - two positive comments
  - two negative comments
  - two questions
  - two complaints
  - respond to two issues of complaint or negativity that require escalation to relevant personnel.

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