SIRXMKT002 Use social media to engage customers

This unit describes the performance outcomes, skills and knowledge required to manage the use of social media platforms to interact with customers and promote products and services. It applies to individuals working in customer service management roles in a diverse range
of industry sectors and business contexts that have a social media presence. They operate independently with some responsibility for decision making, and within established organisational policies and procedures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Nil

• Basic Language, literacy and numeracy skills in English (LLN)
• Victorian Student Number (VSN) – Victoria only
• Unique Student Identifier (USI) – Australia wide
• Access to a functional pc or tablet device with video recording capabilities, internet access and Chrome internet browser.

The course covers the theory and practice associated with:

• Prepare to use social media.
• Use social media to enhance customer engagement.
• Promote products and services,
• Review social media use.

This unit is completed by self-paced work online. The nominal hours for are 75hrs. Online access remains live for 3 months. Any additional extension/s will incur an Administration Fee of $250.

Online

Demonstrate knowledge required to complete the tasks outlined in elements and performance criteria of this unit. Refer to training.gov for more specific examples on assessments and tasks. Video footage of demonstration is acceptable.

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